If You Were a Marketing Manager and Were Presented with the Information

question 92

Multiple Choice

If you were a marketing manager and were presented with the information in the CDI/BDI Marketing Dashboard above,you would determine that the ________ segment has the most opportunity for increasing Hawaiian Punch sales.

• A)households without children
• B)households with children 13 to 18 years old
• C)households with children 6 years old or under
• D)households with children 7 to 12 years old
• E)According to the BDI,all segments show positive numbers,so there is opportunity for growth in every segment.

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Definitions:

Enabling Legislation

Statutory laws that provide the necessary authority for a government body or agency to implement or enforce specific laws or regulations.

Animal Protection Commission

A governmental or regulatory body responsible for enforcing laws and regulations that ensure the welfare and protection of animals.

Congressional Powers

The specific legal authorities granted to the United States Congress by the Constitution, including taxation, regulation of commerce, and the declaration of war.

Customs Service

A government agency responsible for regulating the importation and exportation of goods, including the collection of tariffs and the enforcement of trade laws.