Mott's Applesauce Promotes Itself as a Low-Fat Alternative to Cooking

question 168

Multiple Choice

Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods. Mott's is

• A) finding new users through a product modification strategy.
• B) increasing use by existing customers through a product modification strategy.
• C) modifying the product characteristics.
• D) creating new use situations through a market modification strategy.
• E) demarketing the product.

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Definitions:

Pretest

An initial test or examination used to measure a baseline or gather data before a main study or campaign is conducted.

Posttest

A test administered after a particular event or period of time to evaluate outcomes or changes compared to a pretest.

Loyalty Program

A marketing strategy designed to reward repeated business by offering incentives to customers that frequently buy products or services from a company.

Punch Card

A piece of stiff paper that can be used to contain digital data represented by the presence or absence of holes in predefined positions.