Kellogg's Frosted Flakes,a Ready-To-Eat Breakfast Cereal,has Been Perceived as a Cereal

question 91

Multiple Choice

Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,has been perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product with Tony.Recently,in response to declining sales of Frosted Flakes,the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes,too.Kellogg's is attempting to

• A)develop a perceptual map for Frosted Flakes.
• B)reposition Frosted Flakes.
• C)complete the Frosted Flakes product life cycle.
• D)introduce a new product line extension for Frosted Flakes.
• E)harvest Frosted Flakes.

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Definitions:

Caution Signals

Indications or warnings that suggest a potential problem or risk in a situation, especially relevant in decision-making processes.

Buyer

An individual or entity that purchases goods or services for personal use or for the use of an organization.

Disagreement Signals

Indicators or cues, often nonverbal or verbal, that suggest a difference of opinion or conflict between individuals.

Planned Presentation

A carefully organized and prepared sales pitch intended to address the needs and concerns of a potential customer.