Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 8

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,B and C,which represent

• A)brand performance and brand imagery.
• B)brand identity and brand emotion.
• C)consumer judgments and consumer feelings.
• D)brand awareness and consumer-brand connection.
• E)consumer feelings and brand imagery.

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Definitions:

Developmental Organization

The structured process by which living organisms grow and develop from early stages in their life cycle to maturity, influenced by genetic and environmental factors.

Common Ancestor

The shared ancestor of two or more distinct species or lineages, reflecting their point of divergence in the evolutionary tree.

Vasopressin

A hormone that plays a key role in water regulation in the body and also acts as a neurotransmitter in the brain, influencing social behaviors and bonding.

V1a Receptors

A specific type of receptor in the brain that binds to vasopressin, a hormone involved in social behavior, stress response, and the regulation of water retention.