A Good Brand Name Has Several Characteristics,including That It Should

question 308

Multiple Choice

A good brand name has several characteristics,including that it should

• A)avoid the use of a humorous connotation.
• B)fit the company or product image.
• C)suggest but not copy entirely the leading brand.
• D)be patented.
• E)easy to spell and pronounce.

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Definitions:

Hair-pulling

Often refers to Trichotillomania, a psychological condition leading individuals to pull out their own hair.

Territoriality

The behavioral pattern exhibited by individuals to claim an area, defending it against others.

Property Rights

Legal rights that entail the ownership and use of a specific property, including the right to convey it to others.

Sociable

Having the characteristic of enjoying companionship; inclined to seek out and enjoy the company of others.