An Expanded Marketing Mix for Services That Includes the Four

question 84

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the

• A) seven Ps of services marketing.
• B) service matrix.
• C) service continuum.
• D) service encounters.
• E) service mix.

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Definitions:

Olfactory Bulb

A brain structure involved in the sense of smell, processing odors and sending information to other parts of the brain.

Olfactory Receptors

Specialized nerve cells responsible for detecting odors in the environment and transmitting information about them to the brain.

Body Map

A representation within the brain of the body's parts and their relative positions; it is involved in processing sensory information and coordinating movement.

Phantom Limb Pain

A phenomenon where individuals experience sensations, often pain, in a limb or part of a limb that has been amputated.