When a Company Uses a Product Line Extension, It

question 200

Multiple Choice

When a company uses a product line extension, it

• A) markets a product under a new brand name so that consumers will view it as an entirely new product line.
• B) markets a new product with the current brand name to enter a new market segment in its product class.
• C) speeds up the movement of a product through its product life cycle.
• D) contracts with another firm to manufacture modified versions of the original products.
• E) applies the current brand name to enter a completely different product class.

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Definitions:

Billing Practices

Procedures and policies used by healthcare providers and medical billing specialists to prepare and submit claims for healthcare services to insurers or patients.

Modifiers

In linguistics, words, phrases, or clauses that provide additional information about another word or phrase, altering its meaning. In the medical billing context, they are codes that alter the description of a procedure or service.

CPT Codes

Current Procedural Terminology codes, a set of medical codes used to describe medical, surgical, and diagnostic services to facilitate billing and documentation.

Special Circumstance

A unique or exceptional condition that requires individualized consideration or treatment.