Subbranding Involves

question 34

Multiple Choice

Subbranding involves

• A) having one firm manufacture a product and a second firm distribute it all under the same name.
• B) changing a brand name of a product line extension product by making it "New and Improved!"
• C) combining a corporate brand with a new brand to distinguish a part of its product line from others.
• D) creating a knockoff version of a product and changing the spelling of the name ("chikin" nuggets).
• E) using the same name for the original product and all subsequent product line and brand extensions.

---

Definitions:

Efficient Frontier

The efficient frontier is a concept in modern portfolio theory representing those portfolios that offer the highest expected return for a defined level of risk or the lowest risk for a given level of expected return.

Minimum Risk Portfolios

Investment strategies that aim to minimize the overall risk of a portfolio through diversification and asset allocation.

Expected Returns

The anticipated profit or loss from an investment over a specific period.

High-Beta Stock

Stocks with a beta value higher than 1, indicating they are more volatile than the market as a whole.