Which of the Following Is False About a Multibranding Strategy

question 93

Multiple Choice

Which of the following is false about a multibranding strategy?

• A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B) Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C) With a multibranding strategy, each brand is unique to each market segment.
• D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E) Some multibrands are introduced to confront competitors' brands.

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Definitions:

Simplify

Refers to making something easier to understand or less complex.

Algebraic Expression

A combination of numbers, variables, and operational symbols that represents a mathematical relationship or rule.

Like Terms

Terms in algebraic expressions that have the same variables raised to the same power and can be combined.

Simplify

To make something less complex or easier to understand.