Using an Existing Brand Name to Introduce a Product That

question 256

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

• A)radical invention.
• B)product line extension.
• C)disruptive innovation.
• D)product deletion.
• E)brand extension.

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Definitions:

DSM-III-R

The third edition, revised, of the Diagnostic and Statistical Manual of Mental Disorders, a publication by the American Psychiatric Association outlining mental health diagnoses and criteria.

Antisocial Personality Disorder

A chronic mental health issue characterized by an ongoing pattern of failing to respect or breaching the rights of other people.

Biological Perspective

An approach in psychology that examines psychological disorders and phenomena from a biological standpoint, focusing on genetics, neurotransmitters, and brain structures.

Borderline Personality Disorder

A mental health disorder characterized by unstable moods, behavior, and relationships, often resulting from a fear of abandonment and difficulty regulating emotions.