Which of the Following Statements About Perceptual Benefits Conveyed by a Product's

question 309

Multiple Choice

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

• A) Packaging and labeling convey a brand's positioning and build brand equity.
• B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
• C) The legal requirements for the conveyance of information are an important component of perceptual benefits.
• D) Changes in packaging and labeling can update or uphold a brand's image in consumers' minds.
• E) The color, shape, and graphics of a package or label can help distinguish one brand from another.

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Definitions:

KSAOs

An acronym that stands for Knowledge, Skills, Abilities, and Other characteristics; a framework used in human resources to evaluate and select candidates based on their qualification for a job.

Organization's Employees

The workforce or staff members who work under the umbrella of an organization, contributing to its objectives and goals.

Minor Function

A less critical or smaller part of a business operation or process, often supporting larger, more essential functions.

Outsourcing

The business practice of hiring external firms or individuals to perform tasks, handle operations, or provide services that are either difficult to manage or outside the company's core competencies.