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An Assessment of the "Business Fit" of the Proposed New

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An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?


Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing specific behaviors and uses various techniques to stop undesirable habits or behaviors.

Learning Theory

A framework that describes how individuals acquire, retain, and recall knowledge and skills.

Individual

Pertaining to or characterizing a single, separate person or entity, often emphasizing uniqueness or personal identity.

Concentrating

The mental process of focusing one's attention or cognitive resources on a specific task, subject, or activity.

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