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Define Brand Equity

question 302

Essay

Define brand equity. List the four sequential steps used to develop brand equity. Which step is the most difficult?


Definitions:

Precautionary Principle

A safety principle requiring that an action or policy having the potential to cause harm to the public or to the environment should not be undertaken if the consequences are uncertain or potentially dangerous.

Environmental Protection

Efforts and policies aimed at conserving the natural environment and preventing further degradation due to human activity.

Sharks

A group of elasmobranch fish characterized by a cartilaginous skeleton, five to seven gill slits on the sides of the head, and pectoral fins that are not fused to the head.

People Per Year

A measurement or statistic that represents the number of individuals affected by or involved in a certain event or scenario on an annual basis.

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