The Notion That a Service Organization Must Focus on Its

question 216

Multiple Choice

The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as

• A)internal analysis.
• B)internal marketing.
• C)external marketing.
• D)stakeholder marketing.
• E)employee marketing.

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Definitions:

Price-Setting Methods

Various strategies and techniques businesses use to determine the selling price of their goods or services.

Variable Cost Method

An accounting method where product costs include variable expenses, changing with the level of output, but exclude fixed costs.

Markup Per Unit

The sum added onto the purchase price of products to account for overhead costs and generate profit.

Unit Selling Price

The amount of money charged to the customer for a single unit of product or service.