Based on Marketing Research with Employees,customers,and Hosts Around the World,Airbnb

question 136

Multiple Choice

Based on marketing research with employees,customers,and hosts around the world,Airbnb developed its current strategy,which centers around

• A)providing free one-night stays as a way to hook discount travelers.
• B)limiting travel destinations to those with enough entertainment venues to warrant subsequent visits.
• C)expanding its offerings to include shared transportation options for frequent travelers.
• D)hosts that do not simply offer their spaces as rentals but work hard to offer unique experiences.
• E)rapid expansion in rural areas that do not have traditional hotels.

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Definitions:

July Silver Contract

A futures contract for the delivery of a specified amount of silver in the month of July.

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The accounting practice of updating the value of an asset to its current market level rather than its book value, typically used for financial instruments.

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An American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.

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