To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Physical Communication

The use of body language, facial expressions, and other non-verbal cues to convey information or express emotions.

Associative Learning

The process by which an individual learns the connection between two stimuli or between a behavior and a consequence.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Communication

The act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.