The Range of Offerings from the Tangible to the Intangible

question 122

Multiple Choice

The range of offerings from the tangible to the intangible, or product-dominant to service-dominant, is referred to as the

• A) service continuum.
• B) product continuum.
• C) tangibility line.
• D) inseparability span.
• E) customer contact audit.

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Definitions:

Economics

The social science that studies how individuals, governments, firms and nations make choices on allocating scarce resources to satisfy their unlimited wants.

Farming

The practice of cultivating crops and raising livestock for food, fiber, biofuel, medicinal plants, and other products used to sustain and enhance human life.

Economic Profit

The gap between an enterprise's total earnings and its combined explicit and implicit outlays.

Farming

The practice of cultivating the land or raising stock, such as crops and livestock, typically for food production.