A Major Factor in Developing a Service Marketing Strategy Is

question 66

Multiple Choice

A major factor in developing a service marketing strategy is ________ because of the inseparability of services from the producer.

• A) product
• B) price or distribution
• C) promotion
• D) place
• E) process

---

Definitions:

Consumer Planned

A marketing strategy that involves creating products and services based on direct inputs and preferences from consumers, aiming to meet specific needs.

Evoked Set

The brands or products a person will evaluate as options for the solution of a particular consumer problem. Also known as a consideration set.

Toyota

A Japanese multinational automotive manufacturer known for its wide range of vehicles and innovations in automotive technology.

Search-engine Marketing

A digital marketing strategy used to increase a website's visibility in search engine results pages.