Examlex
What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?
Market Development
A strategic business growth technique that involves selling existing products in new markets or new geographical areas.
Existing Products
Goods or services that are currently available to consumers from a business.
Value Delivery Network
The collaboration between a company, its suppliers, and its distributors to produce and deliver products to the final customer efficiently.
Socio-cultural Factors
Elements that influence one's lifestyle and preferences, including family, education, religion, and social class, which marketers use to segment and target audiences.
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