In Response to Duracell's Introduction of the Duracell Ultra Battery

question 75

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price, believing that consumers were too price-sensitive to pay more in this category. In this case, Energizer used

• A) penetration pricing.
• B) prestige pricing.
• C) skimming pricing.
• D) price lining.
• E) cost-plus fixed-fee pricing.

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Definitions:

Archaea

A domain of single-celled microorganisms that are distinct from bacteria and eukaryotes, often found in extreme environments.

Mitochondria

Organelles found in the cells of nearly all eukaryotic organisms, responsible for producing energy through the process of oxidative phosphorylation.

Chloroplasts

Organelles found in plant and algal cells where photosynthesis takes place, converting light energy into chemical energy stored in glucose.

Linear Chromosomes

Chromosomes that are structured as a series of linear sequences of DNA, typical in eukaryotic cells.