Setting the Price of a Line of Products at a Number

question 180

Multiple Choice

Setting the price of a line of products at a number of different specific price points is referred to as

• A) odd-even pricing.
• B) bundle pricing.
• C) cost-plus pricing.
• D) price lining.
• E) prestige pricing.

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Definitions:

Cognitive Energy

The mental resource or capacity used for thinking, reasoning, and processing information.

Idiosyncratic Perspective

A unique or individual viewpoint that is distinct to an individual's personal experiences and cognition.

Observing Behavior

The act of monitoring or noting actions, reactions, or conduct of oneself or others, often for the purpose of research, learning, or assessment.

Confirmation Bias

The bias towards identifying, comprehending, choosing, and retaining information that corroborates one’s prior convictions or suppositions.