Setting Prices a Few Dollars or Cents Under an Even

question 91

Multiple Choice

Setting prices a few dollars or cents under an even number is referred to as

• A) odd-even pricing.
• B) prestige pricing.
• C) price lining.
• D) above-, at-, or below-market pricing.
• E) every day fair pricing.

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Definitions:

System 1 Thinking

A term from psychology that describes the brain's fast, automatic, intuitive approach, contrasted with the slower, more analytical System 2 thinking.

Simple Sentence

A simple sentence is a sentence structure that contains only one independent clause and no dependent clauses, with a straightforward statement.

Example

An instance or a situation used to illustrate a principle, show how something works, or justify a course of action.

Consumer Decision-making Process

The stages a buyer goes through in making choices about which products or services to buy, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.