The Pricing Approach That Estimates the Price That Ultimate Consumers

question 101

Multiple Choice

The pricing approach that estimates the price that ultimate consumers would be willing to pay for a product; works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers is referred to as

• A) cost-benefit pricing.
• B) cost-plus percentage-of-cost pricing.
• C) target pricing.
• D) cost-plus fixed-fee pricing.
• E) product feature pricing.

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Definitions:

Manipulates Factor

In experimental design, the variable that is changed or controlled by the researcher to observe its effect on the dependent variable.

Research Design

The framework or plan for a study used as a guide in collecting and analyzing data.

Naturalistic Observation

A research method where subjects are observed in their natural environment without any intervention from the observer.

Low Self-Esteem

A condition where an individual holds a poor perception or evaluation of their self-worth.