Cumulative Quantity Discounts Are

question 95

Multiple Choice

Cumulative quantity discounts are

• A) reductions in unit costs for a larger order.
• B) cumulative cash payments or extra amounts of "free goods" awarded sellers in the channel of distribution for undertaking certain advertising or selling activities to promote a product.
• C) discounts offered to sellers for first-time purchases of a new product as incentives for providing shelf space.
• D) an accumulation of discounts for every additional rebuy in which the discount becomes incrementally higher.
• E) discounts that apply to the accumulation of purchases of a product over a given time period, typically a year.

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Definitions:

Atkinson-Shiffrin

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes it in terms of three stores: sensory memory, short-term memory, and long-term memory.

Activated Memory

Memory that is readily accessible and currently in use.

Limited-Capacity

Refers to the finite amount of information or cognitive resource that an individual can process at one time.

Atkinson And Shiffrin

A model of memory proposed by Richard Atkinson and Richard Shiffrin in 1968, describing three stages of memory: sensory memory, short-term memory, and long-term memory.