A Commonly Used Indirect Channel Moves Product from Producer to Retailer

question 234

Multiple Choice

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

• A)the retail outlets are regionally located.
• B)the cost of maintaining inventory is low.
• C)there is little if any seasonal demand.
• D)the risk lies solely with the manufacturer.
• E)the retailer is large and can buy in large quantities from a producer.

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Definitions:

Motor Homes

Recreational vehicles equipped with living quarters and amenities found in a home, used for traveling or camping.

Retailing

Retailing refers to the selling of goods and services directly to consumers for personal, non-business use.

Downward-Sloping

Refers to a line or curve on a graph that moves from the upper left to the lower right, indicating a negative relationship between two variables.

Demand Curve

A chart that displays the connection between a product's price and the amount consumers are willing to purchase.