The Use of Displays, Coupons, Product Samples, and Other Brand

question 323

Multiple Choice

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store is referred to as

• A) functional qualities.
• B) level of service.
• C) shopper marketing.
• D) lifestyle attributes.
• E) psychographic elements.

---

Definitions:

Short-Term Stock Investments

Investments in publicly traded stocks intended to be held for a short duration, typically less than one year, for the purpose of earning quick profits.

Fair Value

The estimated market price of an asset or liability, reflecting the amount for which it could be exchanged or settled between knowledgeable, willing parties in an arm's length transaction.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing a snapshot of its financial condition.

Trading Securities

Financial assets that are bought and sold for the purpose of generating profits from short-term fluctuations in price.