A Commonly Used Indirect Channel Moves Product from Producer to Retailer

question 213

Multiple Choice

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

• A)the cost of maintaining inventory is low.
• B)the cost of inventory makes it too expensive to use a wholesaler.
• C)there is little if any seasonal demand.
• D)the risk lies solely with the manufacturer.
• E)the retail outlets are regionally located.

---

Definitions:

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.