The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail

question 30

Multiple Choice

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

• A) direct selling and telemarketing
• B) direct mail and telemarketing
• C) telemarketing and online retailing
• D) online retailing and direct mail
• E) direct mail and direct selling

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Definitions:

The American Century

A term popularized by Time publisher Henry Luce in 1941, describing the 20th century as a period dominated by the United States in political, economic, and cultural influence worldwide.

Postwar Prosperity

The period of economic growth and widespread welfare experienced by many countries following the end of World War II.

Free Enterprise

An economic system where private businesses operate in competition and largely free of state control, emphasizing the importance of a market economy.

Defense Department

The part of the United States government responsible for implementing military policies and maintaining armed forces.