For a Promotional Campaign,the Hierarchy of Effects Refers to the Stages

question 310

Multiple Choice

For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include

• A)awareness,interest,evaluation,trial,and rejection.
• B)interest,adoption,and brand loyalty.
• C)cognition,affect,and behavior.
• D)awareness,interest,evaluation,trial,and adoption.
• E)seeing an ad,trying the product,buying the product,and buying the product again.

---

Definitions:

Web Content

The textual, visual, or aural content that is encountered as part of the user experience on websites.

Zero Moment

The moment when a consumer begins to seek out information online before making a buying decision.

Retail Environment

The physical or online setting in which products or services are sold to consumers, including layout, design, and overall shopping ambiance.

Multiway Conversation

An interactive communication model involving multiple participants, fostering an exchange of ideas and facilitating engagement and understanding.