Which of the Following Is a Weakness of Direct Marketing

question 114

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)Direct marketing is a relatively untargeted method of trying to reach potential customers.
• B)Messages using direct marketing may differ between direct mailings,confusing the target market.
• C)Direct marketing is expensive and time consuming due to the development and maintenance of a database.
• D)For direct marketing,it is difficult to get media cooperation.
• E)Direct marketing can lead to promotion wars.

Calculate budgeted material needs and understand raw material inventory management.

Calculate budgeted purchases based on sales and inventory requirements.

Understand factors influencing the preparation of a sales budget.

Recognize the structure and purpose of financial budgets including cash, sales, and merchandise purchases.

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Definitions:

Contract Labour

Workers employed on a contractual basis rather than as permanent employees, often for a specific project or time period.

Core Knowledge Workers

Employees who possess essential expertise and skills critical to the functioning and competitiveness of an organization.

Strategic Value

The worth or importance of something in achieving a business's long-term objectives and sustaining its competitive advantage.

Economic Factors

Variables or elements that affect the financial performance and decision-making process within the economy or a specific sector, including inflation, interest rates, and unemployment.