New Balance Recently Spent $13 Million for Time on Television

question 76

Multiple Choice

New Balance recently spent $13 million for time on television and space in selected magazines to promote its athletic shoes. What form of marketing communication did it use?

• A) public relations
• B) personal selling
• C) publicity
• D) sales promotion
• E) advertising

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Definitions:

Induce

To lead or bring about a particular action or condition through influence or persuasion.

Strategy

A comprehensive plan or set of tactics designed to achieve specific goals or outcomes, often involving considerations of resource allocation, competitive dynamics, and future scenarios.

Culture-As-Learned-Behavior

The understanding that culture consists of behaviors, values, and norms learned from the social environment.

Effects

Results or outcomes that are the consequence of specific actions or events.