During the Implementation Phase of an IMC Program,a Firm Will

question 208

Multiple Choice

During the implementation phase of an IMC program,a firm will

• A)posttest the promotion.
• B)design the promotion.
• C)state the mission.
• D)carry out the promotion.
• E)identify possible advertising or promotional firms.

---

Definitions:

Edmonton

The capital city of Alberta, Canada, known for its cultural, governmental, and educational institutions.

Calgary

A city in the Canadian province of Alberta, known for its high quality of life and as a center for Canada's oil industry.

Invitation to Treat

An indication by a person that they are prepared to negotiate the terms of an offer, but it is not in itself an offer that can be accepted to form a contract.

Option Agreement

A contract granting a party the right, but not the obligation, to buy, sell, or engage in a specific transaction at agreed terms within a specified time.