Frequency in Advertising Refers to

question 224

Multiple Choice

Frequency in advertising refers to

• A) the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B) the total number of times an advertisement is aired on television or radio.
• C) the average number of times a firm airs an advertisement.
• D) the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E) the average number of times a person in the target audience is exposed to an advertisement.

Comprehend the relationship between genetics, environment, and intelligence.

Identify different psychological assessments for intelligence.

Understand the concept of intelligence and how it is measured, including the idea of IQ and the Flynn Effect.

Identify and explain different types of intelligence as proposed by various theories (e.g., multiple intelligences theory).

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Definitions:

Novel Stimulus

A new or unfamiliar stimulus that has not been previously experienced by an organism, often used in experimental research to gauge response or attention.

Stimulant

A substance that increases physiological or nervous activity in the body.

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, based on learned responses.

Extinction

In psychology, the gradual weakening of a conditioned response when the reinforcement is no longer provided.