Which of the Following Statements About Executing and Evaluating the Promotion

question 254

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is most accurate?

• A)Although there are five elements in the promotional mix,the only element that really benefits from an IMC audit is advertising.
• B)Most IMC programs have no difficulty creating a pretest,but posttests are much more difficult to construct since a number of unknown elements must be measured.
• C)In addition to ensuring that traditional forms of communication are integrated,companies must be able to monitor consumer content,respond to inconsistent messages,and answer questions from individual customers.
• D)The ideal IMC program does not need any evaluation if it is executed according to plan.
• E)The most effective IMC audits are external.Internal audits tend to bias the results in the favor of the marketing staff's expectations.

---

Definitions:

And Operator

A logical operator used in programming and mathematics that returns true only if all the operands are true.

Concat Operator

In programming, an operator used to join two strings or pieces of data together into one continuous string.

SetProperty Action

A command or instruction within software development that assigns a new value to a given property of an object.

Action Catalog

A collection or repository of actions or tasks that can be performed within a software application or framework.