One of the Most Common Measures in Advertising Is Cost

question 139

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) .The CPM is calculated as follows:

• A)CPM = (Advertising cost ($)÷ Audience size)× 100.
• B)CPM = (Frequency ($)÷ Audience size)× 1,000.
• C)CPM = (Frequency ($)÷ Audience size)× 100.
• D)CPM = (Advertising cost ($)÷ Audience size)× 1,000.
• E)CPM = (Advertising cost ($)÷ Audience sizE)× 1,000,000.

---

Definitions:

Described

Having been given a detailed account or depiction of something in words.

Young-Helmholtz Theory

A theory of color vision proposing that the eye contains three types of color receptors sensitive to red, green, and blue, which can produce the perception of all colors through their combined activity.

Primary Color

A base color that cannot be created by combining other colors in the color spectrum, usually red, blue, and yellow in traditional color theory.

Discriminate

to distinguish or differentiate between things or people based on certain criteria, which can be both positive, such as recognizing differences, and negative, leading to prejudice.