The ________ Is Used in Part Used to Inform Prospective

question 99

Multiple Choice

The ________ is used in part used to inform prospective buyers about the benefits of the product.

• A) promotional mix
• B) promotion channel
• C) communication channel
• D) marketing mix
• E) media mix

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Definitions:

Joint Goal

An objective or target shared by two or more parties who are working together to achieve it.

Poison Pills

A strategic approach adopted by corporations to fend off hostile takeover attempts by rendering themselves less appealing to the interested buyer.

Strategic Fits

The degree to which the strategies and operations of two or more businesses or units complement and reinforce each other.

Acquisitions

The process of obtaining control of another company by purchasing or exchanging shares.