All of the Following Guidelines Help Ensure the Success of Mobile

question 119

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing except which?

• A)Campaigns should match product characteristics to the needs,preferences,and lifestyles of the consumer.
• B)Communications should facilitate multitasking.
• C)Create a mobile-ready app that is flashy and fun.
• D)Mobile apps should help shoppers make price comparisons.
• E)Communication should include extensive text and images to explain the purpose and value of the brand.

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Definitions:

Phenomenology

A philosophical approach that emphasizes the study of conscious experience from the first-person point of view.

Scientific Hypothesis

A proposed explanation for a phenomenon, which can be tested through experimentation and observation.

Empirically Tested

The process of verifying theories or hypotheses through direct observation and experiment, grounded in factual evidence and scientific method.

Variables

Are elements, traits, or conditions that can change or vary within an experiment or study, potentially influencing the results.