A Channel of Communication Refers to

question 189

Multiple Choice

A channel of communication refers to

• A) the selection of either paid or nonpaid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

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Definitions:

Civil Rights

The rights of citizens to political and social freedom and equality, often protected under law from discrimination on grounds such as race, gender, or sexual orientation.

Equal Protection

Refers to the constitutional guarantee under the Fourteenth Amendment that no state will deny any person within its jurisdiction the equal protection of the laws.

Brown v. Board

A landmark Supreme Court case in 1954 that declared state laws establishing separate public schools for black and white students unconstitutional.

Linda Brown

A key figure in the U.S. civil rights movement, she was the child associated with the landmark Supreme Court case Brown v. Board of Education, which declared racial segregation in public schools unconstitutional.