Consumers Who Read,hear,or See the Message Sent by a Source

question 182

Multiple Choice

Consumers who read,hear,or see the message sent by a source during the communication process are referred to as

• A)decoders.
• B)the target market.
• C)receivers.
• D)sources.
• E)encoders.

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Definitions:

Effective Communication

Communication in which the intended meaning is fully understood by the receiver.

Efficient Communication

Communication that occurs at minimum cost.

Credibility

The quality of being trusted and believed in, often a result of consistency, integrity, and reliability.

Intended Message

The specific information or emotion that a communicator aims to convey to the receiver.