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The Marketing Professor Wanted to Do Everything Possible to Ensure

question 122

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The marketing professor wanted to do everything possible to ensure that her students understood her lectures.Accordingly,she used examples of marketing activities with which most students were familiar.For example,the professor discussed the marketing exchanges between students and grocers,college bookstores,convenience stores,and clothiers.The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students.

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