Which of the Following Forms of Direct Marketing Has the Lowest

question 111

Multiple Choice

Which of the following forms of direct marketing has the lowest business expenditures?

• A)direct mail
• B)e-mail
• C)telemarketing
• D)paid search
• E)advertising

---

Definitions:

Intangible Benefits

Non-monetary advantages that cannot be easily quantified or directly measured, such as brand recognition, customer loyalty, and employee satisfaction.

Automated Equipment

Machinery and tools that operate independently or with minimal human intervention, often used to improve efficiency in manufacturing processes.

Financially Attractive

Describes investments, projects, or opportunities that are expected to provide a high return relative to their cost.

Annual Cash Inflow

The total amount of money received by a business or project within a year from all sources.