Figure 17-2 -To Communicate with Consumers,a Company Can Use One or More

question 192

Multiple Choice

Figure 17-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled B represents

• A)advertising.
• B)personal selling.
• C)public relations.
• D)sales promotion.
• E)direct marketing.

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Definitions:

Perceived

Regarded or understood in a certain way by individuals or groups, often based on first impressions or interpretations.

Persuasive Interview

A structured conversation intended to influence a person’s attitudes, beliefs, or behaviors.

Potential Customer

An individual or entity that could potentially purchase goods or services offered but has not yet done so.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.