In the Prepurchase Stage of the Consumer Journey

question 168

Multiple Choice

In the prepurchase stage of the consumer journey,

• A) trade promotions are more effective than personal selling.
• B) publicity is the most effective promotion tool.
• C) advertising is more helpful than personal selling.
• D) personal selling is more effective than advertising.
• E) personal selling is the most effective way to communicate with potential buyers.

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Definitions:

International Finance

The study of financial systems, currencies, and markets, and how they operate in the global context.

International Trade

The exchange of goods, services, and capital between countries, driven by comparative advantage and global demand.

Current Accounts Deficit

A measurement of a country’s trade where the value of the goods and services it imports exceeds the value of the products it exports.

Current Account Deficit

An evaluation of a nation's trade balance when the cost of its imports surpasses the value of its exports in goods and services.