Figure 17-2 -To Communicate with Consumers,a Company Can Use One or More

question 257

Multiple Choice

Figure 17-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled D represents

• A)advertising.
• B)personal selling.
• C)public relations.
• D)sales promotion.
• E)direct marketing.

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Definitions:

Approach-avoidance

A conflict occurring when a single goal has both attractive and unattractive aspects, leading to ambivalence about pursuing it.

Avoidance-avoidance

A conflict situation where a choice must be made between two undesirable options.

Approach-approach

A conflict situation where an individual must choose between two desirable outcomes.

Incompatible demands

Situations or expectations that are at odds with one another, making it difficult to comply with both simultaneously.