Nabisco Used a Freestanding Rack in the Shape of a Bus

question 112

Multiple Choice

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

• A) sample.
• B) freestanding insert.
• C) point-of-purchase display.
• D) premium.
• E) deal.

---

Definitions:

Alpha Thalassemia

A blood disorder that reduces the production of hemoglobin, leading to anemia.

Sarcoidosis

An inflammatory disease characterized by the formation of granulomas, small clumps of immune cells, in various organs in the body.

Lungs

Paired respiratory organs in the chest, responsible for gas exchange between the air and the blood, primarily oxygen intake and carbon dioxide expulsion.

SCID

Severe Combined Immunodeficiency, a rare genetic disorder characterized by the disturbed development of functional T cells and B cells caused by numerous genetic mutations, leading to severe immune system impairment.