When Macy's Places a Link to Its Website with a Coupon

question 26

Multiple Choice

When Macy's places a link to its website with a coupon for its President's Day sale on an online lifestyle website,it is using which element of the promotional mix?

• A)advertising
• B)sales promotion
• C)publicity
• D)personal selling
• E)direct marketing

---

Definitions:

Knowledge

Information, understanding, or skill that one gets through experience or education.

Culture

The shared norms, values, beliefs, and practices that influence the behavior of groups of people, shaping their societal norms and interactions.

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Sales Tax

A tax paid to a governing body for the sales of certain goods and services, typically a percentage added to the total sale price.