Sales Promotions That Require Participants to Submit Some Kind of Entry

question 96

Multiple Choice

Sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

• A) premiums.
• B) rebates.
• C) deals.
• D) contests.
• E) sweepstakes.

---

Definitions:

Adjustment Heuristic

A mental shortcut used to make decisions or judgments based on how easily an example, instance, or case comes to mind.

Framing Effect

The influence of context or wording on people's decisions and judgments.

Pythagorean Theorem

A fundamental relation in Euclidean geometry among the three sides of a right triangle that states that the square of the length of the hypotenuse is equal to the sum of the squares of the lengths of the other two sides.

Algorithm

A systematic procedure for solving a problem that works invariably when it is correctly applied.