Although the Lack of Control Means That It Is Rarely

question 114

Multiple Choice

Although the lack of control means that it is rarely the main element of a promotional campaign, ________ is an important part of most of them.

• A) publicity
• B) advertising
• C) personal selling
• D) sales promotion
• E) direct marketing

---

Definitions:

Equal Dignities Rule

The legal rule that provides that when a party appoints an agent to negotiate an agreement that must be in writing, the appointment of the agent must also be in writing.

Consideration

In contract law, something of value exchanged between parties that is required for the formation of a legal contract.

Assignment

The transfer of a contract right from one person to another.

Frustration of Purpose

A legal defense allowing parties to terminate a contract when an unforeseen event undermines the contract's principal purpose, rendering it impossible to fulfill.