Which of the Following Is a Weakness of Direct Marketing

question 114

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)Direct marketing is a relatively untargeted method of trying to reach potential customers.
• B)Messages using direct marketing may differ between direct mailings,confusing the target market.
• C)Direct marketing is expensive and time consuming due to the development and maintenance of a database.
• D)For direct marketing,it is difficult to get media cooperation.
• E)Direct marketing can lead to promotion wars.

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Definitions:

Goal Congruence

A condition in which the goals of the company's various employees and departments align with the overall objectives of the organization.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job or subject.

Suboptimal Decision

A choice made that is not the best or most effective among the alternatives considered.

Transfer Pricing

The setting of prices for transactions between affiliated companies within the same multinational group, which can impact where profits are reported.