The Local Radio Station Broadcast a Story About a Dry

question 137

Multiple Choice

The local radio station broadcast a story about a dry cleaner who requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from

• A) advertising.
• B) direct marketing.
• C) personal selling.
• D) publicity.
• E) sales promotion.

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Definitions:

Double Taxation

The imposition of two or more taxes on the same income, asset, or financial transaction.

Limited Liability

A legal structure that limits the financial responsibility of the owners or shareholders of a company to the amount they have invested in the company.

Partnerships

A lawful business arrangement involving two or more people who divide both the management responsibilities and the earnings.

Residual Income Claimants

Individuals or entities entitled to the income that remains after all other expenses and obligations have been met, typically referring to owners or shareholders.